Fluke: UX Strategy

Problem & Results

Fortive sought to accelerate the digital transformation of its subsidiaries from custom device manufacturing to subscription SaaS offerings, by introducing Design Thinking and encouraging customer engagement in the product process. As one of Fluke’s Corporate Design team leaders, I was regularly called upon to drive or support those efforts.

My Digital UI Design team was ready to deliver Lean UX methods and coaching skills to ensure success as project teams adopted a customer-focused approach to new products. Fortive’s business leaders were confident in my team’s expertise and they recognized positive impact whenever we were involved.

My strategy for increasing Fluke Corporate Design’s impact was beginning to bear fruit after planting the seeds for scalable Design Ops, starting with a cross-platform design system for Fluke’s first SaaS product and when division leaders leveraged our Research Ops roadmap. But I was reminded that the value of Design may need to be argued at every level and department of a complex organization.

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