AOL Mobile: Lead Designer

I was asked to define the features and user experience for the world’s first Mobile Instant Messaging services. Before diving into design, I observed users and created Conceptual Design models to identify key aspects of the desktop IM user experience.

Our division created a Mobile IM client for bundling with phones. I specified the design principles and requirements that would make the app useful, useable, engaging, and properly branded for AIM and ICQ. Those guidelines became the basis for most of the Mobile IM apps on the market.